Bouchra Nassime is Director – Talent Acquisition & Outplacement Services in Virtus Group of Companies. She is a multi-cultural seasoned Human Resources Leader with vast experience in leading organizations in constant transformation.

Bouchra has a strong and branded career history as Regional and Country HR Leader in Ericsson, HP, Microsoft, NSN, Emerson and recently IBM, she focused on driving a progressive agenda developing and building strong HR infrastructure. She goes beyond the mainstream goals to provide Exceptional HR Business Partnership, high quality of consultancy services coupled with HR Operational excellence in terms of HR solutions and support. She spares no effort to accompany and enable business succeed its projected growth with accurate strategic budgeting plans.

As Staffing and Leadership Development head, Bouchra led a team of consultants and experts in MEA region to implement key initiatives leading transformation in line with global strategy to become an Agile Culture, based on principles of clarity in wide environment of listening, interacting and learning in an environment that values people over processes.   Her experience includes leading teams across MEA countries and other parts of the world: Africa, Middle East, Europe, India, and Asia Pacific. Bouchra covered a wide array of areas within Human Resources, including executive development, organizational consulting, staffing and recruitment, attraction and retention of top talents and development of strong leaders, managed global mobility, participated in internal investigations, implemented strong performance management plans, designed and developed strong compensation & benefits programs tailored in line with diverse local markets, managed employee/labor relations and led enablement projects as well as executive development.   While on international short assignments in Cairo, Stockholm, RSA, Kenya & Nigeria and during her expatriation in Dubai, Bouchra contributed lot in building centers of competencies for Leadership development and centers of assessment to identify and select top talents & leaders. She sits on wealthy solid network & portfolio of connections in MEA. She was and still recognized solid Counsel for HR complex matters. She was also rewarded at many occasions as main contributor in reinforcing Diversity & Inclusion programs in MEA within high Tech industry (Ericsson, HP, Microsoft, NSN & IBM) and introducing it in Emerson NWA for first time.   Bouchra is a holder of a BA in Socio-Psycho Linguistics, a Master in Human Resources, and an MBA from Ponds & Chaussees de Paris. She speaks fluently Arabic, French, English & Spanish).